Newsletters
•Informative but brief and to-the-point
•Target audience
•Contains specialized information not found elsewhere
•Great PR tool that is cost efficient, well received
•Needs its own personality, look, style
•Consistency—all issues look basically the same
•Short, easily understood paragraphs
•Personal letter from a friend: short, easily understood
paragraphs,
•Chatty style, ragged right
•Simple design, limited graphic elements