Brochures, cont.
Simplicity
•don’t try to achieve too much in one brochure
•use ample margins to avoid a jammed-up appearance
Purpose and content
•dictate design, i.e. an announcement brochure calls for
   stronger display
Consider size carefully
• size determines cost of paper 
•Paper comes in standard sizes and price depends on
   how many can be cut from a sheet
•A few inches can double the price